Upwave Description

Utilize top-tier predictive analytics, powered by the most extensive consumer dataset on the market, to assess brand campaigns across various channels. Experience Brand Lift KPIs in a way that sets a new standard. Access insights on Linear, Addressable, CTV, and Digital advertising through a single on-demand dashboard, all while benefiting from unmatched data scale. Say goodbye to uncertainty about whether your campaign achieved specific behavioral objectives; instead, review actual delivery metrics by publisher or audience. Upwave not only plans and measures but also enhances brand marketing efforts. Our unparalleled digital network facilitates swift and precise data collection from millions of everyday consumers, ensuring real-time dashboards that provide the most current and accurate brand insights, all available in one user-friendly platform. The seamless integration with DSPs and social media platforms allows for bid optimization and audience targeting to amplify marketing effectiveness. Our clientele spans a wide range of industries, including consumer packaged goods (CPG), technology, and financial services, as well as some of the largest advertising agencies globally, highlighting the versatility and reach of our services. Every campaign is an opportunity to refine strategies and drive exceptional results.

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Company Details

Company:
Upwave
Year Founded:
2012
Headquarters:
United States
Website:
www.upwave.com

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Customer Support
Online Support

Upwave Features and Options

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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