Compare GetWhy vs. MFour

Dovetail offers a powerful AI-driven solution for organizations looking to centralize and unlock customer intelligence at scale. It automates the extraction of insights from diverse sources including product feedback, sales and customer calls, usability tests, and surveys. By synthesizing large volumes of data into thematic reports and real-time alerts, Dovetail enables product teams to make faster, evidence-based decisions. The platform integrates seamlessly with communication tools like Slack and Microsoft Teams, making customer insights easily accessible throughout the organization. Dovetail also facilitates participant recruitment from over 3 million verified users to support continuous research efforts. Backed by leading global companies such as Shopify, Canva, and Mayo Clinic, Dovetail drives measurable ROI with rapid payback and high adoption rates. Its enterprise-grade security and scalability support even the most complex customer intelligence needs. This all-in-one platform accelerates innovation by turning raw feedback into clear, actionable knowledge.

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

A powerful data analysis and visualization platform specifically designed for market research data. Harmoni can do it all, from data processing to analysis, reporting and visualization, as well as distribution, alerts and distribution. Spend less time processing data and more time analysing it. Harmoni automates your job. Harmoni makes it easy to share valuable and actionable insights with stakeholders. Although market research budgets are shrinking in number, expectations are increasing. Harmoni allows you to slice and dice data as the questions are asked. Harmoni allows you to combine multiple data sources into one usable set. Harmoni supports many data sources including IBM SPSS®, SQL and Microsoft Excel, CSV, tab delimited files, Dimensions and more. Harmoni is integrated with popular market research platforms such as Voxco and FocusVision Decipher.

UserTesting transforms how enterprises gather and apply human insights by combining a massive, engaged global participant network with AI-powered insight synthesis. The platform offers fast, reliable feedback to improve marketing effectiveness, product usability, and customer experience strategies. By replacing traditional surveys and focus groups, UserTesting helps businesses quickly validate ideas, co-innovate with customers, and refine messaging to boost conversion rates and loyalty. Its enterprise-grade security and compliance certifications, including SOC 2, GDPR, and HIPAA, make it suitable for the most regulated industries. Leading companies such as Kimberly-Clark and Wells Fargo use UserTesting to accelerate decision-making, reduce costs, and improve customer satisfaction scores. The platform scales from individual teams to large organizations, providing expert-led services and onboarding to ensure success. UserTesting’s intuitive tools make it easy to get feedback on campaigns, UX designs, and digital experiences. Overall, it empowers businesses to move faster and smarter with the real voice of their customers.

Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.

Trusted by over 25 million users worldwide, Jotform is an all-in-one platform that simplifies data collection, workflow automation, and online sales, all without coding. With Jotform’s drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, contact information, payments, appointments, and e-signatures with ease. Choose from over 10,000 templates for everything from feedback surveys to registration forms, or build your own from scratch. Jotform's advanced features, such as conditional logic, autoresponders, and over 200 integrations, further streamline processes. In addition, Jotform's AI-powered Agents offer real-time customer support by guiding users through the form submission process, answering questions, and ensuring a smooth experience, all while reducing the need for manual intervention. With Jotform’s Store Builder, you can also set up an online store, sell products, services, and subscriptions, collect donations, and receive payments through 30+ supported payment gateways. Finally, Jotform’s tools like Approvals, PDF Editor, and Report Builder help businesses transform collected data into actionable insights and automate workflows for even greater efficiency.

A platform for managing Omni-channel Experiences. You can do more than just survey. Power-up your experience management programs. All touch points can have an omnichannel experience. All data in one location. You can customize and share email surveys to increase open-rates. You can customize the subject, body, or share from an email address you choose. White-label your emails, and share. For feedback, share a QR code that can be scannable. Share the code with respondents. Respondents can scan the code to access the survey and take it. Generate multiple unique survey links for sharing surveys. These links can be tracked and used to measure survey performance. You can white-label your survey by using Custom Domain. You can embed surveys to engage customers and visitors on your website. You can embed the survey as a popup card, chatbot on your website, or inline embed. Our mobile SDK allows you to quickly create surveys and collect actionable information.

TrueLoyal is the only AI-powered loyalty solution designed to unify consumer engagement across complex sales channels. By combining advanced personalization, predictive insights, and omnichannel connectivity, it empowers brands to build meaningful, lasting customer relationships. Its platform supports a wide range of loyalty strategies, including referrals, gamified streaks, communities, receipt scanning, and user-generated content campaigns. With dozens of pre-built integrations and an open API framework, TrueLoyal connects seamlessly with eCommerce stores, point-of-sale systems, CRMs, and marketing platforms. Businesses benefit from expert consulting services to design loyalty programs that maximize ROI and meet industry-specific needs. Real-world results include case studies showing up to 154% increases in repeat revenue, 132% improvements in NPS, and measurable boosts in retention. By combining strategic consultation with scalable AI tools, TrueLoyal eliminates silos and provides a holistic view of the customer journey. The platform is trusted by global consumer brands to drive loyalty, advocacy, and growth in today’s competitive landscape.

Qloo, the "Cultural AI", is capable of decoding and forecasting consumer tastes around the world. Privacy-first API that predicts global consumer preferences, catalogs hundreds of million of cultural entities, and is privacy-first. Our API provides contextualized personalization and insight based on deep understanding of consumer behavior. We have access to more than 575,000,000 people, places, and things. Our technology allows you to see beyond trends and discover the connections that underlie people's tastes in their world. Our vast library includes entities such as brands, music, film and fashion. We also have information about notable people. Results are delivered in milliseconds. They can be weighted with factors like regionalization and real time popularity. Companies who want to use best-in-class data to enhance their customer experiences. Our flagship recommendation API provides results based on demographics and preferences, cultural entities, metadata, geolocational factors, and metadata.

icCube, a Swiss-made analytics solution, is crafted for B2B SaaS product and development teams aiming to integrate advanced analytics directly into their applications. Our dashboards are designed to merge effortlessly within the SaaS solution's UI and UX, powered by icCube’s strong analytical engine, which supports complex data models with high-level security features. Adopting a developer-to-developer approach, the icCube team guides clients to ensure a smooth, rapid transition to production. We recognize the challenges of data navigation, so we’re thrilled to offer our Data Analytics Boutique Services. Tailored for both new and existing clients, this suite provides seamless data integration, fortified security, deep insights, automated decision-making, and visually impactful reports. At every project stage and throughout the product lifecycle, we partner closely with our clients, from providing quick feedback to full project and product launches.