Best Marketing Automation Software of 2026

ActiveCampaign provides a visual builder that allows you to create complex automations with ease, enhanced by AI capabilities. Simply outline your objective in straightforward terms, and the AI Automation Builder will craft entire workflows, including triggers, actions, and branches, for email, SMS, WhatsApp, and CRM. This way, you can effectively nurture, convert, and retain a large customer base.

Streamline complete lifecycles through multi-channel workflows that respond to real-time occurrences—such as website interactions, transactions, subscription adjustments, and beyond. Marketing Agent harnesses the power of AI to develop your email marketing approach, generate content, and maintain an active schedule. Activate communications across any platform, automatically test different versions, and utilize predictive analytics to guide timing, reduce churn, and determine the next optimal step. Oversee everything from a single dashboard with consolidated profiles, ensuring that each automation remains precise, aligned with your brand, and focused on performance.

Odoo is an open-source, fully customizable and extensible software that includes hundreds of professionally designed business applications. Odoo's intuitive database can meet most business needs including CRM, Sales, Projects, Manufacturing, Inventory, Accounting, and Accounting. Odoo is a software solution that can be used to meet all company needs, regardless of size or budget. Odoo's seamless design makes it easy for businesses to become more efficient and save time. Each module is interconnected to offer a seamless experience from one app to the next. Users can automate many tasks that would otherwise require manual inputs to multiple applications. Odoo enables teams to collaborate with each other from one platform, allowing them to keep all business functions in one place.

Communicate with your customers through messages they find valuable and are motivated to respond to. Attentive offers an advanced SMS and email platform driven by AI, designed to assist businesses ranging from large retailers to budding e-commerce entrepreneurs in enhancing customer engagement and generating substantial revenue. Our services will enable you to accurately target your desired audience and track essential metrics, allowing you to fine-tune your marketing strategies effectively. With more than 100 versatile integrations, you can easily link our platform with your existing marketing tools for a more cohesive experience. We collaborate with cutting-edge leaders across various sectors, including retail and e-commerce, food and beverage, as well as media and entertainment. By utilizing Attentive’s innovative SMS and email solutions, you could potentially see a doubling of your return on investment within just a few months. Explore the benefits of our complimentary 30-day trial today to experience the difference firsthand.

Mailchimp is a widely-used marketing automation platform that houses over 11 million users worldwide. Through the platform's AI-powered insights and content creation tools, businesses can personalize every email and SMS to cater to each customer. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses stay connected with their customers while promoting repeat business and brand loyalty - all while integrating with users' existing workflows. Some of the notable organizations turning to Mailchimp for assistance in driving revenue through email marketing include TEDTalks, Shutterstock, Boston Market, and Nikon India. What sets this platform apart lies in its user-friendly interface and accessibility for both tech-savvy individuals and those who are not so familiar with technology. Since 2001, Mailchimp has grown significantly to become a prominent global marketing automation platform with offices situated in Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle and Santa Monica. The platform prides itself on delivering an impeccable and personalized user experience. Mailchimp was recently acquired by Intuit Inc. (Nasdaq: INTU), a widely recognized global financial technology platform. Since the acquis

The Marketing Operating System (MOS) from SeoSamba is a cloud-based marketing software that's ideal for both small businesses and multi-location enterprises. Your SeoSamba Marketing Opera System includes a number of high-performance tools that will help you build a strong, no-nonsense digital presence. You can access SEO tools, Google and Facebook review tools, email marketing tools and social marketing tools including a smartphone app, VoIP telephony, call tracking tools and text marketing and messaging tools. SeoSamba MOS seamlessly integrates to SeoToaster Ultimate CRM. It also features two companion mobile apps, a social media and lead & CRM app to help you manage your business while on the move. Solution providers can private-labeled SeoSamba MOS.

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool.

Introducing Brevo, previously known as Sendinblue — your go-to platform for enhancing customer connections through various channels like Email, SMS, and Chat. This comprehensive toolkit is designed to transform casual visitors into loyal customers. Engage your audience by reaching them directly in their inboxes with visually appealing email campaigns, and send tailored messages that go right into your customers' hands. Brevo enables businesses to cultivate and strengthen relationships through tools such as marketing automation, email outreach, transactional messaging, and SMS services. What sets us apart? Our exceptional customer happiness team drives Brevo, and our flexible pricing plans are sure to bring a smile to your face. With a seamless integration of diverse services in a single, easy-to-use platform, we strive to make your sending experience enjoyable and effective!

User.com is a full-stack software for marketing automation. It allows you to communicate with customers and manage your relationships. User.com is one platform that offers many features. It provides you with robust tools for sales, marketing, and support. You can use the different features to communicate with your customers consistently across a variety channels such as email marketing, mobile push, SMS messaging and call centers. This will make every visitor happy. You can see every piece of data and measure it all with all activities organized in one place. This can be customized to show only the essential metrics you choose to make it easy to take action. Are you ready to try it? Register now for a free trial at User.com -

Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more. Unlike other platforms on the market, Omnisend allows you to reach out and engage your audiences across multiple channels via the same automation workflow: email, SMS, push notifications. You can also sync your segments to Google and Facebook to create retargeting ads on those platforms to deliver an immersive customer experience. With Omnisend, omnichannel marketing is an untapped opportunity that drives engagement and sales.

WebEngage, the best-in class marketing automation software suite, helps businesses-to-consumer companies (B2C) increase user retention and drive higher revenues. WebEngage is cloud-based and easy-to-use. It allows businesses to manage cross-channel communication with customers. They can send messages via SMS, Emails, SMS, mobile Push Notification, web push Notification, on-site alerts or in-app messaging. This solution allows cross-device tracking, live segmentation and deep data personalization. WebEngage's Journey Designer allows businesses to create complex lifecycle campaigns efficiently.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Multi-channel marketing automation platform that allows marketers to create personalized promotional campaigns. You can choose from SMS, email, or web push notification. Or you can combine multiple channels into one campaign to create a complex message sequence. The platform offers all the tools necessary to automate email marketing. You can also create subscription forms and grow your mailing list. Drag and drop is intuitive and allows users to create mobile-friendly email templates. Or, they can choose from a large gallery of predesigned templates. The company also offers a transactional email service, which allows users to send up 12000 emails for free via SMTP and API. SendPulse offers its own chatbot creator. You can create a Telegram chatbot or a Facebook Messenger chatbot to send personalized messages or as an autoresponder.

Implement behavior-driven bulk and automated campaigns across multiple channels. Leverage sophisticated multichannel marketing techniques to enhance operational efficiency. Cultivate a dedicated customer base while ensuring high retention rates. Gather insights on customer behavior through their browsing patterns, messages received, cart activities, and CRM data. Develop tailored recommendations that foster valuable, lasting relationships. Execute large-scale promotional campaigns and automated series featuring suggestions across all platforms. Utilize upselling tactics to boost the frequency of purchases. Initiate your digital marketing journey instantly by launching custom-designed campaigns right from the day of registration! Take advantage of pre-established workflows for various events, whether it’s abandoned carts or personalized welcomes. Enjoy complimentary support for businesses at any level of growth. Customize every engagement on each platform by harnessing real-time user behavior analytics. Drive sales through loyalty initiatives, unique promo codes, and personalized discounts that cater to every individual customer, ensuring a unique experience for each user. Additionally, regularly analyze campaign performance to optimize results and refine strategies for ongoing success.

Routee is an intelligent omnichannel communication platform. (CPaaS), Routee offers advanced Web and API automation for all industry sectors. Routee's services are powered by AMD Telecom's strong infrastructure. They enable businesses to optimize marketing and business processes. -SMS Marketing: Custom-made messages based upon customers' individual preferences -Email Marketing: personalized newsletters and email campaigns based upon audience behavioral data -Transactional email: automated emails to customers regarding important data about their transactions -Marketing Automation: Rich forms & customer data capture. Automate repetitive marketing tasks and track marketing campaigns. -Two factor authentication: A second layer of security that includes fallback via SMS, Voice, Viber, and Missed Call -Cloud IVR: Multilingual capabilities, including the ability to convert speech into text and text to human-sounding text -Push Notifications: personalized web and mobile push notifications based on segmentation.

We offer Loyalty Reward Programme, Loyalty App and Mobile Loyalty. You can transform your paper punch cards into an easy-to-use mobile app. We also offer tablet loyalty programs that are simple and attractive for your counter. Mobile deals help businesses retain and attract new customers. Customers can be rewarded for sharing information and offers from your business via social media.

We don't identify as a CRM; rather, we specialize in Conversation Software. Bonzo enables business owners to engage in large-scale conversations and amplify their voice through straightforward automation and genuine outreach. With our platform, you can effortlessly create automated workflow campaigns utilizing five follow-up channels: SMS, email, video, calls, and voicemails. Tailor your communication to resonate with your audience by using custom data fields that reflect their identities and needs. Our mobile app, Bonzo Go, allows you to interact with prospects seamlessly. Leverage our tested, ready-made campaign templates to foster inbound conversations effectively. You can be operational in just minutes, sending bulk texts, emails, and voicemails to your contacts with only two clicks. Manage your interactions and contacts with ease, setting reminders for follow-ups, sending documents, or checking back in with prospects. Additionally, you can distribute leads among team members in a round-robin fashion and monitor each lead's development. This streamlined approach not only saves time but also enhances your overall engagement strategy.

Drive customer loyalty and growth with Kangaroo Rewards, a leading omnichannel loyalty engine trusted by thousands of SMBs and Fortune 500 companies. Craft hyper-personalized engagement with targeted rewards, automated marketing, and your own branded app. Witness average order values soar as customers feel valued, spend more, and return for more. Streamline operations with effortless setup and expert support. Our laser-focused data insights optimize your program, maximize ROI, and fuel pure profit. Kangaroo integrates with leading POS, eCommerce, and marketing platforms like Shopify, Lightspeed, Magento, and Mailchimp.

Inwise is a marketing cloud tool that allows businesses to grow their audience and connect with customers and leads. Inwise is an all-in-1 solution that allows you to do these things: - Increase your subscriber base by using popups or registration forms. - Engage and welcome them with an automated customer journey. Email Marketing - Convert leads to customers and increase sales Marketing, SMS and landing pages - Retain customers and serve them with newsletter updates and one-on-one services Messaging capabilities

Framework360 stands out as the premier marketing platform that is absolutely essential for anyone engaged in online activities. By offering a subscription model that can be billed monthly or annually, it empowers marketing experts and, more broadly, all micro, small, and medium-sized businesses to unify their services into one comprehensive solution for managing their marketing and operational tasks from anywhere at any time. Not only is Framework360 the most thorough platform available online, but it also boasts user-friendliness that sets it apart from the competition. Users can effortlessly construct dynamic websites using the Block Visual Builder, launch online stores that accommodate multiple languages and currencies, and create impactful landing pages with ease. Additionally, the platform enables limitless marketing automation through Email and SMS campaigns, as well as the creation of eye-catching popups with stunning effects to enhance user engagement. With its extensive features, Framework360 is designed to meet the diverse needs of modern businesses.

Convertway is your ultimate gateway to more conversions. This app will automate your cart recovery and all your remarketing flows, including customer win-backs, reviews & upsells, bulk campaigns, back in-stock alerts, and any other marketing activities. It offers a complete range of SMS and WhatsApp Marketing services. You can send SMS messages using your own sender IDs, unlike SMS. You can track all SMS messages, clicks and ROI generated by them, and have a 2-way communication via SMS. It also offers a complete WhatsApp suite, including WhatsApp chat widget, WhatsApp conversations, WhatsApp streams & WhatsApp Broadcasts. You will save time and be able to start sending messages in minutes with the simple interface. Shopify's goal is to make it easy for every store, regardless of size or order number, to create and launch efficient marketing flows in just a few clicks. This will help us generate additional 30% revenue.

Multi-channel marketing automation that is truly powerful. Advanced marketing automation, intuitive reporting, and powerful personalization via email and SMS can increase sales and revenue. More than email automation. Create entire customer journeys. Advanced marketing automation, intuitive reporting, and powerful personalization can help you increase sales and revenue. You can grow your audience by creating responsive landing pages and fully customizable forms. There are 100's of integrations available or by using webhooks to your custom web setup. Automated, dynamic content can turn prospects into repeat customers, keep subscribers engaged, and deliver personalized messages at scale to them. Optimize your conversions, track what's generating revenue, who are your top customers, and retain them better with data-driven automation.

Craft your own marketing campaigns and distribute pertinent content to your audience. Utilize Webpower's email marketing platform to maintain updated contact lists. Keep your recipients informed about new offerings, exclusive promotions, or other significant updates. Are you looking to engage inactive subscribers, motivate brand advocates, or track interactions with links? Perhaps you simply want to greet new customers with a welcoming campaign? Automate the ideal follow-up message to enhance open rates and drive conversions. Our user-friendly drag & drop editor provides maximum flexibility for your design needs. Additionally, all of our emails are designed to be automatically responsive. While we hope you won't need assistance, our local support teams are always ready to help you maximize the effectiveness of our software. Once your campaigns are established and configured, our marketing automation ensures that messages are dispatched according to a predetermined schedule, eliminating the possibility of human error. This way, you can focus on crafting your content while we take care of the delivery.

Boost your efficiency, expedite your sales pipeline, and unlock unprecedented revenue potential with ZoomInfo Sales. Create a comprehensive account universe tailored to your Ideal Customer Profiles and connect with decision-makers using an expansive B2B contact database featuring over 65 million direct dial numbers and more than 150 million verified email addresses. Pinpoint and engage prospects early in their purchasing journey by monitoring companies that are actively researching solutions similar to yours online. Discover and reach out to decision-makers from organizations that have shown interest in your business website. Assess customer communications, including calls, meetings, and emails, to implement process enhancements that positively affect your financial outcomes. Develop and implement multi-touch sales strategies utilizing our integrated phone dialer and email solution. Accelerate your sales cycle with ZoomInfo Chat, a user-friendly, data-driven chatbot tool designed for efficiency. Additionally, establish real-time lead notifications to interact with the most suitable buyers, or automate the lead qualification process to allow your internal team to focus on high-impact activities. With these tools, you'll not only streamline operations but also create a more agile sales environment.

Netcore Customer Engagement and Experience is an intelligent, full-stack platform that allows you to redefine growth. Full-stack growth platform for marketers, product managers, and growth managers. Raman's revolutionary predictive intelligence will help you increase conversion, retention, revenue, and profitability. Netcore delivers a world-class customer experience for marketing and product managers at customer-centric brands. Easy to use, intelligent customer engagement platform that helps you increase conversion and retention. Automate the delivery of personalized campaigns to specific customers. Netcore Customer Engagement eliminates the guesswork from how to engage customers using machine learning-backed data analysis. You can create a single profile by combining data points from every interaction your customer has with you brand across online and offline channels (website, mobile app, and marketing channels).