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Description

HUMAN's Ad Fraud Defense system takes a proactive approach by examining bid requests before they are placed to block any invalid traffic from entering your inventory. By creating a secure environment for transactions, this solution not only enhances your brand's reputation but also protects revenue streams and increases demand from partners. It serves as a safeguard against fraud across essential inventory types, including desktop, mobile, connected TV (CTV), and audio, which ultimately results in better ad performance. Through its focus on transparency and the reduction of invalid traffic, this defense mechanism increases the overall value of your inventory while delivering proactive fraud protection. By conducting pre-bid analysis, HUMAN effectively prevents invalid traffic from compromising your inventory, thus elevating your standing in the marketplace and attracting more partners. Moreover, HUMAN's ability to detect and address ad fraud across various platforms ensures the highest level of pre-bid fraud mitigation available. This comprehensive approach not only secures your inventory but also fosters trust and reliability within the advertising ecosystem.

Description

Hitprobe is a defensive web analytics solution with built-in click fraud prevention, giving marketers complete transparency and control over the quality of their traffic. It logs every visit in granular detail and uses fingerprinting, IP tracking, and behavioral cues to automatically identify and block bots, VPN users, suspicious IPs, and repeat offenders—helping you cut down on wasted ad budgets. Unlike clunky and overly complex tools like GA4, Hitprobe cuts through the noise and delivers sharp, actionable insights in a clean, one-page dashboard. No confusing tags or bloated reports—just reliable, easy-to-read data. With customizable filters, saved views, and tailored risk rules, you can shape your analytics around the way your business operates. Set up alerts, sync traffic segments to your CRM, or export your data on a schedule—no coding required.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook Ads
Google Ads
Google Tag Manager
Human Defense Platform
Microsoft Advertising

Integrations

Facebook Ads
Google Ads
Google Tag Manager
Human Defense Platform
Microsoft Advertising

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$80/month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

HUMAN

Founded

2012

Country

United States

Website

www.humansecurity.com/platform/solutions/ad-fraud

Vendor Details

Company Name

Hitprobe

Founded

2023

Country

United Kingdom

Website

hitprobe.com

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Alternatives

Alternatives

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